About EngageReel
EngageReel helps brands create ad creatives, schedule campaigns, and automatically publish them across social platforms - all powered by AI. It learns from campaign performance, identifies winning ads, and creates new creatives based on what works best.
We're just getting started, and this hire will run paid acquisition from day one.
Why this role exists
We need someone who owns paid marketing end to end - not just deciding where to spend, but understanding whether that spend actually worked. Someone who can read the data, connect it to real business outcomes, and make the next campaign better because of it.
What you’ll own
- Run paid campaigns independently across Meta, Google and other relevant platforms.
- Test creatives, audiences and messaging to find what actually converts.
- Track customer acquisition cost (CAC), conversion rate and return on ad spend (ROAS) for every campaign, not just cost-per-click or cost-per-lead.
- Distinguish real, paying customers from low-quality signups or clicks, and shift spend toward what actually drives revenue.
- Continuously optimize spend based on what the numbers say, and cut what isn't working.
- Share a weekly view of what's working, what isn't, and the specific numbers behind that call - not just a summary.
Who you are
- You bring 5+ years of hands-on experience running paid acquisition independently, ideally at an early-stage B2B SaaS or martech startup.
- You can explain, with numbers, what a campaign cost to run and what it returned - not just report ad spend.
- You're curious and analytical, not just execution-focused.
- You have managed a limited budget before and prioritized spend based on what was actually working, not just what was available.
Why EngageReel
- Own something real. You'll be part of the founding commercial team, shaping GTM and product from scratch.
- Direct impact. Your data will directly shape who we target and how we reach them.
- Move fast. Decisions here take days, not quarters.
Must-haves
- Hands-on experience running Meta and Google Ads campaigns
- Working knowledge of CAC (cost to acquire one customer), ROAS (revenue generated per rupee/dollar spent) and conversion tracking, not just campaign execution
- Comfortable working without an established playbook